YKK Europe | Sustainable Products Promo Film

Overview

Standby were brought on board to create an interactive way of showcasing YKK Europe's new sustainable product range, to replace their usual exhibition stand at ISPO Munich; one of the world's biggest outdoor/adventure exhibition shows. This 'hype promotional film' is the teaser for a microsite, we have helped produce and used to create excitement for their customers around the launch of the site for ISPO. The film introduces the 4x Worlds that YKK have created for each of their sustainable product lines.