- The OUT | Manchester Launch - Standby

Overview

The Brief

Step into the world of pure luxury with The OUT, the hassle-free luxury car rental service powered by Jaguar Land Rover.

The OUT asked us to develop a suite of effective and impactful visual assets to launch our services in Manchester across owned and digital channels, all geared towards their local and international visitors. For both of these target audiences, we needed to produce assets that covered three areas: Conversion, Consideration, and Awareness.

Aim: To drive (excuse the pun) awareness and elevate the luxury aspect of both The OUT’s fleet of vehicles and the premium service they provide and ultimately drive awareness, consideration and bookings. Conceptualise, plan, direct and deliver their visual asset plan with a particular focus on delivering lifestyle imagery and additional rich media assets such as video and animation.

The Result

Shooting in the beautiful Peak District and Manchester City Centre, we followed two stories both highlighting the process of ordering, receiving and enjoying a luxury vehicle from The OUT.

We wanted to create assets that bridged the gap between informative and creative whilst combining beautiful scenics and emotive experiential content with the information led content.

Assets Produced

International
- Conversion – 6 seconds
- Consideration – 15 seconds
- Awareness – 25 seconds
Local
- Conversion – 6 seconds
- Consideration – 15 seconds
- Awareness – 25 seconds
All exported in 9:16 & 1:1 aspect ratios
Supporting photography of Jaguar F-Pace in situ