Ashton & Parsons – The Night Shift

Overview

This is the first out of 2 online ads we produced for Ashton & Parsons, with multiple social media cut downs. This was distributed across Ashton & Parsons’ website, social channels as well as paid advertisement.

The production spanned across 2 months, working closely with Director Chris Gaffey in partnership with Low & Behold. We used Loft Interiors for the Night Shift set building, which is part of their studio offerings.

We collaborated with DoodleDo to help with some CGI elements, bringing the teddy bear to life and cleaning up the puppeteer controls.

Ashton & Parsons trusted Teething Gel provides effective, easy, teething pain relief, soothing discomfort and overcoming distress. To dramatise this proposition, we present a capable mum, who applies A&P to calm her baby and enjoys a brief personal moment of triumph over teething, before returning to her daily life.

In our continued efforts to support the fight against climate change, we ensured that water-bottles weren’t provided on set, models bought their own clothing, sustainably sourced COAT paint was used for set building, and our trusted friends at Open Kitchen were used for catering, Manchester leading sustainable catering company.